Category Archives: Hispanic Marketing

One in Three Americans Will be Hispanic by Mid-Century – How Will That Affect your Business?

For years demographers have been talking about the exponential growth of the Hispanic population in the United States, but new estimates released last month by the Census Bureau point to a truly extraordinary fact: By the year 2050, almost one …
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Author: David Sutton
Category: Hispanic Marketing
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If You Want to Talk to God, Do it in Spanish

I recently read an interesting presentation written this past February for the Direct Marketing Association by Michael Saray that makes a fascinating assertion: The brains of Latinos are, in general, “wired” differently from those of other ethnic groups such as …
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Author: Javier Corona
Category: Hispanic Marketing, Media, Online Marketing
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