Category Archives: Here’s an Idea!

Here’s an Idea! A minute or so of marketing insight.

“Here’s an Idea” – Has DIET Become a 4 Letter Word?

Jan26
2012

In this Here’s an Idea, Hal Brice shares some new insights on a familiar topic as he explores the latest trends in diet food products, packaging, and marketing. “Diet” is out and “Functional Foods” are in! Here’s an Idea!

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Author: admin
Category: Advertising, Branding, Here's an Idea!, Point of Sale, Retail, Uncategorized, Video

Does YOUR brand need to be revitalized?

Jan10
2012

From the HEILBrice Vault, Hal Brice discusses Larry Light’s article on Six Rules for Brand Revitalization: 1. Refocus the organization. 2. Restore brand relevance. 3. Reinvent the brand experience. 4. Reinforce a results culture. 5. Rebuild brand trust. 6. Realize …
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Author: admin
Category: Here's an Idea!, Uncategorized, Video

How can Corporate Responsibility in today’s environment produce brand loyalty?

Dec20
2011
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Author: Hal Brice
Category: Here's an Idea!, Uncategorized, Video

Here’s an Idea! – Hal Brice discusses virtual stores… in subway stations

Nov29
2011

Hal Brice discusses Tesco’s mobile retailing strategy in Korea… By using QR codes on digital display boards in subway stations, consumers can shop while they wait for the train. Their order is then ready at their home by the time …
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Author: Hal Brice
Category: Here's an Idea!, Uncategorized

Here’s an Idea! – Orabrush & Social Media Advertising

Nov14
2011

How do you get your product into 3,500 Walmarts? Spend $28. No kidding. Here’s an Idea! Complete Case Study

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Author: Hal Brice
Category: Here's an Idea!, Uncategorized

Can retailers compete with Amazon.com?

Oct25
2011

In 2010, sales were up 40% at Amazon.com. How did they do it? Hal Brice dissects the online retailer’s serious price advantage and what retailers can do to fight back. Here’s an Idea!

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Author: Hal Brice
Category: Here's an Idea!

Meet John Parenti

Sep26
2011

JP (John Parenti) began collaborating with HEILBrice in 1995 by recording and producing radio commercials for a large roster of their clients. Soon after, he moved his full recording studio into the offices of HEILBrice to facilitate a seamless relationship, …
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Author: admin
Category: Here's an Idea!
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Here’s an Idea – Copywriting for PPC Ads

Aug31
2011

PPC Hero

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Author: Another Idea from HEILBrice
Category: Here's an Idea!
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Here’s an Idea
Infographics &
Social Media

Aug08
2011
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Author: Another Idea from HEILBrice
Category: Here's an Idea!
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Cirque du Soleil
Opens IRIS

Jul26
2011

Iris, the new show from our client Cirque du Soleil, opened last week at the Kodak Theater in Hollywood. Here are pictures from the HEILBrice team at the final dress rehearsal! Be sure to check out the show’s website where …
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Author: Another Idea from HEILBrice
Category: Here's an Idea!