This week we headed to Harlem, New York City to record a new radio spot for A&P Supermarkets featuring the Harlem Gospel Choir. As a part of the Holisaleabration campaign we sent our great production team to capture the amazing energy of this nationally known singing group. We are so happy with the partnership that has developed between a great company and a great community charity like Mama Foundation for the Arts.
Here is our latest Clippers commercial!
The idea behind this spot revolves around the game experience. There are few experiences like going to an NBA game in downtown Los Angeles. The excitement that surrounds the Clippers, the Staples Center, and the city of Los Angeles can be felt at every home game. We wanted to capture the experience from a spectators perspective. The energy felt at these games is truly awesome.
Here is an interesting video about Steve Jobs, one of the greatest CEO presenters of our time. Enjoy!
Here is our latest spot for Pick Up Stix. It hit the air this week! See if you can catch it on TV.
Where do you get your fashion advice? I’m willing to bet most of you, or at least your consumers, look to the movies and sitcoms for guidance on the latest trends, but finding those pieces in stores isn’t always easy, unless you’re looking for the styles of the characters in the box-office-hit, “Twilight” and shop at Nordstrom.
This October, you’ll be able to find clothing inspired by the attitude and mood of the modern vampire film that has taken hold of the pop-culture world at the premium department store, Nordstrom. The timing couldn’t be better for the Awake, Inc. designed line as it will be on sale just 7 weeks before the release of the second film in the series, which is expected to post even larger numbers at the box office this Thanksgiving.
This isn’t the first time we’ve seen hit films, edgy designers, and retailers team up, but this is different. Unlike other pop-culture clothing lines that normally appear at lower-priced retailers like Wal-Mart and Target, this line is showing up at a premium retailer, one that holds a respectable reputation for being on the cutting edge of high-end fashion.
It’s unclear if this is a move that will pay off in this difficult economic time. Those who are looking for bargains might not be willing to spend the extra cash at a premium retailer, but the partnership with Nordstrom might elevate the status of Twilight from a pop-culture flutter to a trend-setting phenomenon that will create a lasting impression on a generation who might not otherwise looked to Nordstrom for their latest clothing purchases.
