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Category Archives: Branding
Smart TIPS & TRENDS for marketing brands toward women in 2012
It’s a fact that women represent the majority of the online market. Within this demographic are key groups poised for great brand opportunities in 2012. These include affluent women and mom consumers. Since women outnumber men in social media, it …
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Author: admin
Category: Advertising, Branding, Marketing, Retail, Social Media, Uncategorized
Author: admin
Category: Advertising, Branding, Marketing, Retail, Social Media, Uncategorized
#Target gives small shops mass appeal w/ “The Shops at Target”
Here’s an interesting retail concept: Target wrote the book when it comes to affordable design. Now, they’re unveiling the latest evolution in their approach to innovative design partnerships. The Shops at Target arrives May 6, 2012.
Social Media can be a brand’s most powerful tool or its biggest enemy!
Most brands are trying really hard to succeed with their social media initiatives. They are trying new ways to engage – from receipts at checkout to advertisements in newspapers; brands are trying their best to connect with consumers on social …
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“Here’s an Idea” – Has DIET Become a 4 Letter Word?
In this Here’s an Idea, Hal Brice shares some new insights on a familiar topic as he explores the latest trends in diet food products, packaging, and marketing. “Diet” is out and “Functional Foods” are in! Here’s an Idea!
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Author: admin
Category: Advertising, Branding, Here's an Idea!, Point of Sale, Retail, Uncategorized, Video
Author: admin
Category: Advertising, Branding, Here's an Idea!, Point of Sale, Retail, Uncategorized, Video
“4 Tips to Keep Your Website Ahead of the Curve in 2012″
2012 is heralding a new wave of innovative web technologies and design, and a page that stays in step with these trends is bound to pique interest and lower your bounce rate. Even more, a well done and on-trend website …
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Large retailer experiments with unexpected offerings to lure shoppers
Sushi? Manicure? A $2,000 bottle of cognac? Walgreens? Yes, Walgreens. Seeking to shake free from the sterile, big-box mold of being a national drugstore chain, Deerfield-based Walgreen Co. hopes to turn heads and lure shoppers with a variety of unexpected …
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Author: admin
Category: Branding, Marketing, Retail, Shopper Marketing, Uncategorized, Video
Author: admin
Category: Branding, Marketing, Retail, Shopper Marketing, Uncategorized, Video
2012: Ten Digital Trends Set to Go Mass-Market
From your inner circle, to personalized news, to seamless transactions, here’s a take on the top ten digital trends predicted to go mass-market in the coming year. Which do you agree with? Read more Full article from AdAge.com
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Author: admin
Category: Advertising, Branding, Interactive, Marketing, Media, Retail, Social Media, Uncategorized
Author: admin
Category: Advertising, Branding, Interactive, Marketing, Media, Retail, Social Media, Uncategorized
Consumers crave genuine marketing approaches
This isn’t the age-old marketing approach of tugging at the heartstrings with puppies or babies, or trying to suggest authenticity by casting employees in an ad campaign. It’s not about crowdsourcing either, like when Doritos looks to the crowd to …
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Attach a QR code to your gift & send a personalized message!
As part of a multi-layered holiday campaign which includes online, mobile and social elements, department store chain JC Penney has innovated on the traditional holiday gift tag by making it possible for customers to attach personal voice recorded messages to …
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Author: admin
Category: Branding, Interactive, Retail, Uncategorized, Video
Author: admin
Category: Branding, Interactive, Retail, Uncategorized, Video
LEARN A LESSON from ChapStick & keep a close eye on your social media strategy!
Here’s the play-by-play. ChapStick posts weird image on Facebook of a woman, backside in the air, looking for her ChapStick behind a couch. Blogger is disgusted, blogs about it. Blogger tries to reply on Facebook too. ChapStick deletes her comments. …
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