Category Archives: Brand Development

Is The New Jeep Grand Cherokee Campaign a Hit or a Miss?

Jun16
2010

To launch the 2011 Grand Cherokee, Jeep (Chrysler) decided to do something a bit radical.  They eschewed typical Detroit clichés and went with a message built on patriotism – sort of.  This isn’t the “Buy American” theme the car companies …
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Author: Michael Robertson
Category: Brand Development, Videos
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Got $100 Million to throw away? Apparently, Holiday Inn does.

Jun07
2010

Holiday Inn has recently launched a major branding campaign in nine global markets, including the U.S.  The theme of the effort is: Stay You.  Compelling isn’t it?  Stay me?  What else would I do?  I guess the creators of the …
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Author: Michael Robertson
Category: Brand Development, Videos

Brand Loyalty, Down. Private Labels, Up.

May06
2010

Retailer Daily posted some telling statistics today that further enforce what we’ve all probably felt in some way: U.S. consumers have adjusted their purchasing over the past two economically down-turned years. Citing recent comScore ARS research, their analysis proves that …
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Author: Another Idea from HEILBrice
Category: Brand Development

Tapping Into Shopper’s Unplanned Plans

Mar02
2010

The New York Times posted a story today that is relevant to all retailers, especially super markets. It highlights a recent study to be published in the Journal of Consumer Research, which found that while shoppers can accurately predict how …
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Author: Another Idea from HEILBrice
Category: Brand Development

A New Decade, a New Mood, and New Numbers

Jan04
2010

Hello and happy 2010! Yes, we finally made it out of what many of us believe was the worst of the worst. I’ll spare us all the list of horrible things that happened in the marketing world in 2009 and …
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Author: Another Idea from HEILBrice
Category: Brand Development, Marketing, Retail

AMEX Survey: Holiday Saving and Spending

Dec14
2009

Today an interesting survey was published by American Express that looks at consumer holiday spending and saving data. We might have thought that the best of the holiday spending would have started and ended with Black Friday, but maybe there …
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Author: Another Idea from HEILBrice
Category: Brand Development, Marketing, Retail

Making of: Holisaleabration!

Dec09
2009
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Author: admin
Category: Brand Development, Marketing, Retail, Videos

Online Consumers Beat the Street

Dec01
2009

Search Reflects Online Demand: Where Are Your Peaks, Valleys and Holidays? Which consumer market will show up on Black Friday in a down economy?  That is the reeling question every retail analyst wants to know before nervously waiting in the …
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Author: Another Idea from HEILBrice
Category: Brand Development, Online Marketing, Retail

Customer Service and Advertising

Nov04
2009

A great advertising campaign can be a wonderful thing for a company. The best ones get people talking, get them in stores, and get them in the purchase funnel. Yes, a well thought out, carefully executed campaign can be a …
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Author: Another Idea from HEILBrice
Category: Brand Development

The Integrated Cool Culture

Oct26
2009

Is your brand fun? Do your consumers love being associated with your brand? Do they have a sense of pride when they talk about your product or service? If so, congratulations! If not, this post is for you. I recently …
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Comments: (4)
Author: Another Idea from HEILBrice
Category: Brand Development, Marketing