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Category Archives: Advertising
“Here’s an Idea” – Has DIET Become a 4 Letter Word?
In this Here’s an Idea, Hal Brice shares some new insights on a familiar topic as he explores the latest trends in diet food products, packaging, and marketing. “Diet” is out and “Functional Foods” are in! Here’s an Idea!
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Author: admin
Category: Advertising, Branding, Here's an Idea!, Point of Sale, Retail, Uncategorized, Video
Author: admin
Category: Advertising, Branding, Here's an Idea!, Point of Sale, Retail, Uncategorized, Video
Clippers get Massive in L.A.
The Clippers are taking over Los Angeles and with some fast action from HEILBrice they’ve taken over Hotel Figueroa. Watch an imposing 125 ft. Griffin, Paul, and Jordan reign over downtown L.A. in another demonstration that the Clippers have arrived.
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Author: admin
Category: Advertising, Los Angeles Clippers, Uncategorized, Video
Author: admin
Category: Advertising, Los Angeles Clippers, Uncategorized, Video
Online ad spending to pass print for the first time!
US online advertising spending, which grew 23% to $32.03 billion in 2011, is expected to grow an additional 23.3% to $39.5 billion this year—pushing it ahead of total spending on print newspapers and magazines, according to new forecast by eMarketer. …
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Author: admin
Category: Advertising, Interactive, Marketing, Media, Social Media, Uncategorized
Author: admin
Category: Advertising, Interactive, Marketing, Media, Social Media, Uncategorized
Marketers should take YouTube as seriously as they do Google
By many counts, YouTube is the second-largest search engine (behind Google and ahead of Yahoo). In June 2011, ComScore reported that Americans had more than 5.6 billion YouTube viewing sessions per month, with the average visitor frequenting the site 23 …
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Author: admin
Category: Advertising, Interactive, Marketing, Social Media, Uncategorized
Author: admin
Category: Advertising, Interactive, Marketing, Social Media, Uncategorized
2012: Ten Digital Trends Set to Go Mass-Market
From your inner circle, to personalized news, to seamless transactions, here’s a take on the top ten digital trends predicted to go mass-market in the coming year. Which do you agree with? Read more Full article from AdAge.com
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Author: admin
Category: Advertising, Branding, Interactive, Marketing, Media, Retail, Social Media, Uncategorized
Author: admin
Category: Advertising, Branding, Interactive, Marketing, Media, Retail, Social Media, Uncategorized
[INFOGRAPHIC] How To Influence Purchasing Decisions On The Web
(Click on the image for a larger view) Full article from Mashable.com
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Author: admin
Category: Advertising, Marketing, Retail, Shopper Marketing, Social Media, Uncategorized
Author: admin
Category: Advertising, Marketing, Retail, Shopper Marketing, Social Media, Uncategorized
Consumers crave genuine marketing approaches
This isn’t the age-old marketing approach of tugging at the heartstrings with puppies or babies, or trying to suggest authenticity by casting employees in an ad campaign. It’s not about crowdsourcing either, like when Doritos looks to the crowd to …
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Marketing strategies adjust as BABY BOOMERS become more accustomed to eCommerce & Social Media
There’s a myth that above a certain age, people are watching TV rather than going online, but the facts tell a different story. According to an eMarketer study released in March, younger Boomers (ages 47 to 55) spent 39.3 hours …
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Author: admin
Category: Advertising, Interactive, Marketing, Media, Social Media
Author: admin
Category: Advertising, Interactive, Marketing, Media, Social Media
Would you be willing to see an ad instead of paying those brutal ATM fees?
Free ATMs NYC is a surcharge-free ATM company in the United States that brings the public and third party advertisers together in order to achieve free transactions and cash withdrawals. Their first machine is located at the Brooklyn Knitting Factory …
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LEARN A LESSON from ChapStick & keep a close eye on your social media strategy!
Here’s the play-by-play. ChapStick posts weird image on Facebook of a woman, backside in the air, looking for her ChapStick behind a couch. Blogger is disgusted, blogs about it. Blogger tries to reply on Facebook too. ChapStick deletes her comments. …
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