Category Archives: Advertising

Advertising related content

3-out-of-4 people shopping with tablet in hand respond to on-site messaging

Feb21
2012

SAN FRANCISCO — Three-of-every-4 consumers using smartphones and tablets respond to a call to action after seeing a location-specific message, according to the Mobile Audience Insights Report issued by JiWire on Wednesday. Specifically, 80% of the on-the-go audience preferred locally …
Continue »

Comments: post a comment
Author: admin
Category: Advertising, Interactive, Point of Sale, Shopper Marketing, Uncategorized

Smart TIPS & TRENDS for marketing brands toward women in 2012

Feb15
2012

It’s a fact that women represent the majority of the online market. Within this demographic are key groups poised for great brand opportunities in 2012. These include affluent women and mom consumers. Since women outnumber men in social media, it …
Continue »

Comments: (2)
Author: admin
Category: Advertising, Branding, Marketing, Retail, Social Media, Uncategorized

The BIG GAME is almost here!! Bring on the ads

Feb03
2012

With the Superbowl right around the corner, be sure to check out sites like Hulu’s AdZone, where you can watch previous ads and rank your favorites! They also have a few of this weekend’s upcoming spots already on there, and …
Continue »

Comments: post a comment
Author: admin
Category: Advertising, Media, Uncategorized, Video

“Here’s an Idea” – Has DIET Become a 4 Letter Word?

Jan26
2012

In this Here’s an Idea, Hal Brice shares some new insights on a familiar topic as he explores the latest trends in diet food products, packaging, and marketing. “Diet” is out and “Functional Foods” are in! Here’s an Idea!

Comments: post a comment
Author: admin
Category: Advertising, Branding, Here's an Idea!, Point of Sale, Retail, Uncategorized, Video

Clippers get Massive in L.A.

Jan23
2012

The Clippers are taking over Los Angeles and with some fast action from HEILBrice they’ve taken over Hotel Figueroa. Watch an imposing 125 ft. Griffin, Paul, and Jordan reign over downtown L.A. in another demonstration that the Clippers have arrived.

Comments: post a comment
Author: admin
Category: Advertising, Los Angeles Clippers, Uncategorized, Video

Online ad spending to pass print for the first time!

Jan19
2012

US online advertising spending, which grew 23% to $32.03 billion in 2011, is expected to grow an additional 23.3% to $39.5 billion this year—pushing it ahead of total spending on print newspapers and magazines, according to new forecast by eMarketer. …
Continue »

Comments: post a comment
Author: admin
Category: Advertising, Interactive, Marketing, Media, Social Media, Uncategorized

Marketers should take YouTube as seriously as they do Google

Dec23
2011

By many counts, YouTube is the second-largest search engine (behind Google and ahead of Yahoo). In June 2011, ComScore reported that Americans had more than 5.6 billion YouTube viewing sessions per month, with the average visitor frequenting the site 23 …
Continue »

Comments: post a comment
Author: admin
Category: Advertising, Interactive, Marketing, Social Media, Uncategorized

2012: Ten Digital Trends Set to Go Mass-Market

Dec21
2011

From your inner circle, to personalized news, to seamless transactions, here’s a take on the top ten digital trends predicted to go mass-market in the coming year. Which do you agree with? Read more Full article from AdAge.com

Comments: post a comment
Author: admin
Category: Advertising, Branding, Interactive, Marketing, Media, Retail, Social Media, Uncategorized

[INFOGRAPHIC] How To Influence Purchasing Decisions On The Web

Dec19
2011

(Click on the image for a larger view) Full article from Mashable.com

Comments: post a comment
Author: admin
Category: Advertising, Marketing, Retail, Shopper Marketing, Social Media, Uncategorized

Consumers crave genuine marketing approaches

Dec06
2011

This isn’t the age-old marketing approach of tugging at the heartstrings with puppies or babies, or trying to suggest authenticity by casting employees in an ad campaign. It’s not about crowdsourcing either, like when Doritos looks to the crowd to …
Continue »

Comments: post a comment
Author: admin
Category: Advertising, Branding, Uncategorized