We’ve been touting social marketing via bloggers here for a while, not just because they are an inexpensive medium, but because they have a way of personalizing a product or service in a way that most of us have a hard time achieving, not to mention they have a loyal and trusting audience.
The web has been buzzing this week about bloggers who endorse a product or service and the consequences that may ensue if they fail to disclose they have received compensation or something for free from the company they are promoting.
We believe in doing the right thing – it’s easier to do the right thing then correct a mistake. So keep going after blogger endorsements, but make sure you notify them that they must disclose any free products you send their way. Taking that little extra step on something that is not legally your responsibility will reflect well on you and will show the blogging world that you want to keep their services around for future use!