Author Archives: Sara Blount

If you sell it at a ridiculously low price, they will come…

May26
2009

It’s nothing new for a business to hold Memorial Day Sales.  However, Old Navy took it beyond the usual __% off storewide and advertised Flip Flops for just  $1 – Saturday May 23rd only.  $1 when they’re usually $3.50! Big …
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Author: Sara Blount
Category: Retail

Building a Nest on Twitter

Apr10
2009

There was a great feature on NPR recently about a Los Angeles-based food truck named Kogi and how they used Twitter to help build their business. Kogi started peddling their Mexican-Korean cuisine in November 2008.  At first business was soft, …
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Author: Sara Blount
Category: Interactive, Marketing
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