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Author Archives: Jay Drummond
Great Response For Direct Response
There has been a recent increase in the use of direct response television (DRTV). While traditional television advertising levels remain flat, DRTV has seen a significant lift within the past year. Buyers and sellers cite several reasons for the upswing …
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Author: Jay Drummond
Category: Media
Tagged: direct response, direct response television, drtv, Media, picadilly restaraunts, television
Author: Jay Drummond
Category: Media
Tagged: direct response, direct response television, drtv, Media, picadilly restaraunts, television
LA Radio…The Truth is Out There
The first round of Arbitron Portable People Meters radio ratings are in for Los Angeles. The winner is KIIS-FM. Long thought of as dominate in the LA radio market, Hispanic stations have dropped out of the top five on the …
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Author: Jay Drummond
Category: Media
Tagged: arbitron, kiis-fm, la radio, los angeles radio, Media, media planning, portable people meters, radio
Author: Jay Drummond
Category: Media
Tagged: arbitron, kiis-fm, la radio, los angeles radio, Media, media planning, portable people meters, radio