Author Archives: Hal Brice

Here’s an Idea! – “L.A. Clippers & QR Codes”

Apr18
2012

In this “Here’s an Idea!,” Hal Brice discusses QR codes, and highlights a compelling use of them in a piece that we just completed for our client the Los Angeles Clippers. Here’s an Idea!

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Author: Hal Brice
Category: Advertising, Here's an Idea!, Interactive, Los Angeles Clippers, Marketing, Uncategorized, Video

Here’s an Idea! – “Girl Power”

Feb27
2012

Take a quick minute to watch Hal impart some unique findings from a new study on the multicultural insights of women. He discusses the evolution of the modern female and their growing importance to marketers. Here’s an Idea!

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Author: Hal Brice
Category: Here's an Idea!, Marketing, Uncategorized, Video

How can Corporate Responsibility in today’s environment produce brand loyalty?

Dec20
2011
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Author: Hal Brice
Category: Here's an Idea!, Uncategorized, Video

Here’s an Idea! – Hal Brice discusses virtual stores… in subway stations

Nov29
2011

Hal Brice discusses Tesco’s mobile retailing strategy in Korea… By using QR codes on digital display boards in subway stations, consumers can shop while they wait for the train. Their order is then ready at their home by the time …
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Author: Hal Brice
Category: Here's an Idea!, Uncategorized

Here’s an Idea! – Orabrush & Social Media Advertising

Nov14
2011

How do you get your product into 3,500 Walmarts? Spend $28. No kidding. Here’s an Idea! Complete Case Study

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Author: Hal Brice
Category: Here's an Idea!, Uncategorized

Can retailers compete with Amazon.com?

Oct25
2011

In 2010, sales were up 40% at Amazon.com. How did they do it? Hal Brice dissects the online retailer’s serious price advantage and what retailers can do to fight back. Here’s an Idea!

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Author: Hal Brice
Category: Here's an Idea!

Suited for Change

Oct04
2011

Here is a picture of the main men’s dorm at the LA Mission. During a recent visit, I got the chance to work in the kitchen and talk with some of the men in their residential programs. What an incredible …
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Author: Hal Brice
Category: HB <3's LA, Uncategorized

Shopper Marketing: Who’s really in charge?

Feb21
2011

Here’s the thing: Shopper Marketing is really a retailer function. CPG brands can agree to participate in retailer-led programs, and they can show leadership in terms of bringing ideas to appropriate chains, but at the end of the day, a …
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Author: Hal Brice
Category: Shopper Marketing