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Author Archives: Ethan Ede
Does Your Radio Make You Feel Old?
Is it still too early to call a form of electronic media a classic? While email is less that 20 years old, with the advent of social media, smart phones, and other contemporary means of communication we use these days, …
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Author: Ethan Ede
Category: Interactive, Marketing
Tagged: classic, email, kara trivunovic, online marketing, radio, smart phone, Social Media, strongmail
Author: Ethan Ede
Category: Interactive, Marketing
Tagged: classic, email, kara trivunovic, online marketing, radio, smart phone, Social Media, strongmail
What’s New with Facebook?
You may have noticed some recent changes to your Facebook page(s). It’s always interesting to read the feedback from friends regarding their take on updates to the Facebook pages. Invariably, however, we will all have to succumb as they continue …
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Clippers Beat the
Miami Heat
HEILBrice Co-CEO Joni Brice and Creative Director Joni Parenti enjoyed watching Blake Griffin, Eric Gordon, Baron Davis, and the rest of the LA Clippers prevent the Miami Heat from a sweep of the L.A. teams. It was a packed house …
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Author: Ethan Ede
Category: Advertising, Los Angeles Clippers, Marketing
Tagged: clippers, commercial, heilbrice, joni brice, joni parenti, miami heat
Author: Ethan Ede
Category: Advertising, Los Angeles Clippers, Marketing
Tagged: clippers, commercial, heilbrice, joni brice, joni parenti, miami heat
PPC vs. SEO: PPC is temporary, SEO is forever
Okay, so I admit my title is derivative of cycling legend Lance Armstrong’s “Pain is temporary, quitting is forever…” quote, but I’m an unabashed cycling fan and it helps to make my point as I will explain below. First, let’s …
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Author: Ethan Ede
Category: Advertising, Interactive, Media
Tagged: cpc, lance armstrong, ppc, roi, search engine, search engine marketing, Search Engine Optimization, sem, seo
Author: Ethan Ede
Category: Advertising, Interactive, Media
Tagged: cpc, lance armstrong, ppc, roi, search engine, search engine marketing, Search Engine Optimization, sem, seo
Why Search Engine Optimization (SEO) Matters
In ever-increasing numbers, customers are looking to the web for discounts and deals, to research, and to network with peers before making purchasing decisions. In July 2009, on Google sites alone Americans conducted 76.7 billion online searches, up 41% over …
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Author: Ethan Ede
Category: Interactive, Marketing
Tagged: business strategy, comscore, digital, Email Marketing, google, marketing budget, organic search, Search Engine Optimization, searchengineland, seo, seomoz
Author: Ethan Ede
Category: Interactive, Marketing
Tagged: business strategy, comscore, digital, Email Marketing, google, marketing budget, organic search, Search Engine Optimization, searchengineland, seo, seomoz
Here’s an Idea: Shopping Moms
HEILBrice CEO Hal Brice is talking moms: how they shop, what they are thinking, and what they are buying. Did you know that 84% of moms spend between 15 minutes and an hour a day shopping online? They are spending …
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Author: Ethan Ede
Category: Video
Tagged: amazon, aol, ebooks, green mothers, hal brice, heilbrice, moms, mothers, shopping
Author: Ethan Ede
Category: Video
Tagged: amazon, aol, ebooks, green mothers, hal brice, heilbrice, moms, mothers, shopping
4 Keys to Making a Better Landing Page
The importance of the Landing Page cannot be overstated. Consider the resources that can be expended just to get a visitor to click through to a website and that might spur the realization of the important function this page is …
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Author: Ethan Ede
Category: Interactive, Marketing
Tagged: landing page, online marketing, optimization, sem, seo
Author: Ethan Ede
Category: Interactive, Marketing
Tagged: landing page, online marketing, optimization, sem, seo