Author Archives: Chad Kroepel

Time Heals All Wounds. The question on the minds of just about every media buyer and seller is: When is the ad market going to recover? When it comes to local television and radio, there are a few more years …
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Sight, Sound & Success U.S. banks seeing the highest returns on their advertising investment are not necessarily those spending the most but instead have the heaviest TV budgets. A new report from financial-services research firm Aite Group, which examined ad-spending …
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Eventful Thinking. Although marketers are getting more tech savvy, it seems they still have a soft spot for good old fashioned event marketing. More than half (53 percent) of 300 senior marketing executives surveyed said event marketing is the discipline …
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Stream-rolling the Competition. Netflix showed little sign of the economic slowdown that’s been nailing other companies this corporate earnings season. But it attributed its fourth-quarter jump in revenue, profit and subscribers to a surprising factor: surging popularity of its online …
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The In-Store Solution. It’s no surprise that marketers face enormous hurdles today in getting their message in front of the right consumers. At the height of the mass marketing era in the 1950s, advertisers could buy commercial time during I …
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First Down, Pepsi Pepsi has gone on the offensive, blocking all softdrinks other non-alcoholic beverages from the Super Bowl through the first half and half time. Coke is pondering a similar move for the third quarter of the game. The …
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Voice of the Future. Want to know where the nearest Starbucks is, but don’t feel like taking out your phone to search for it? Well, now you can simply ask your phone, thanks to new voice recognition technology Google’s added …
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The Time is Now for SEM. As the economy enters a seemingly deep recession, marketers are beginning to see their dollars cut. With those cuts come hard decisions regarding advertising. TV, Radio, Print, Direct, and Online among others, will all …
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Obama Buys Network Time for Infomercial Barack Obama has purchased a half-hour of prime-time television on CBS and NBC for a nationwide pitch to voters that will air on Oct. 29 — less than a week before the general election. …
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