Author Archives: Another Idea from HEILBrice

Here’s an Idea:
Trends for 2011

Feb10
2011

Trends for 2011

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Author: Another Idea from HEILBrice
Category: Here's an Idea!
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Who wore it
best?

Nov15
2010

For a small(er) agency it’s rather shocking how many times 2 (or more) employees come in wearing the exact same outfit. So we decided ‘why not have fun with it?’ And thus our agency version of “Who Wore it Best” …
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Author: Another Idea from HEILBrice
Category: Branding
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Rise with Clipper Nation!

Nov01
2010

Check out our most recent commercial for the Los Angeles Clippers.

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Author: Another Idea from HEILBrice
Category: Advertising, Los Angeles Clippers, Video

Here’s an Idea: Making Email Compelling

Oct11
2010

HEILBrice CEO Hal Brice takes a minute to discuss valuable insider strategy for designing and executing successful email campaigns. From promotions and exclusive content, to scheduling and proper follow up, email marketing is a delicate process. As Hal explains, websites …
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Author: Another Idea from HEILBrice
Category: Video
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Here’s an Idea: Trusting Advertisers

Aug02
2010

HEILBrice CEO Hal Brice talks about some very interesting research on how important trust in online advertising can be. As Marshall McLuhan points out, sometimes “The medium is the message.” Also discussed are relevance of radio and television ads and …
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Author: Another Idea from HEILBrice
Category: Video
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Email Offers Are a Mom’s Best Friend

Jul20
2010

It’s no secret that mothers of small children represent a huge and powerful market ($4 billion in annual household spending to be exact). As retailers we’ve relied on this demographic, and should evolve along with it. A recent study by …
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Author: Another Idea from HEILBrice
Category: Retail
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Here’s An Idea: Seth’s 200 Slide Solution

Jul02
2010

One of our favorite marketing mastermind bloggers, Seth Godin, recently offered a “radical idea” for the next time you’ve hit a 40 minute presentation plateau: “A slide every 12 seconds. 200 slides in all.” We’ve trained ourselves to follow expected …
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Author: Another Idea from HEILBrice
Category: Advertising, Marketing
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Here’s An Idea: Coupons.

Jun21
2010

That’s right, in 2010, in this ever-innovating world, let us not forget about our old faithful, the coupon. So today, we’re happy to bring Hal back on camera, laying down some marketing insight in his trademark ‘minute and a half …
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Author: Another Idea from HEILBrice
Category: Here's an Idea!, Video

You Can Taste Most Of The 10 Best Consumer Brands on Social Media

Jun10
2010

The big Famecount 10 are in, and they taste like coffee and soda and candy. 6 of the 10 most popular brands on social media (Facebook, Twitter, and YouTube) are in the food and drink industry. Part of the draw …
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Author: Another Idea from HEILBrice
Category: Social Media
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Brand Loyalty, Down. Private Labels, Up.

May06
2010

Retailer Daily posted some telling statistics today that further enforce what we’ve all probably felt in some way: U.S. consumers have adjusted their purchasing over the past two economically down-turned years. Citing recent comScore ARS research, their analysis proves that …
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Author: Another Idea from HEILBrice
Category: Branding