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YouTube announces Google AdWords for Video
When it comes to consumer technology, the only thing hotter than mobile apps is Internet video, an area that has seen explosive growth in the last few years. Now YouTube has introduced a familiar framework designed to allow advertisers to …
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Author: admin
Category: Advertising, Interactive, Marketing, Media, Uncategorized, Video
Author: admin
Category: Advertising, Interactive, Marketing, Media, Uncategorized, Video
[INFOGRAPHIC] 9 out of 10 mobile commerce dollars spent on the iPad
That’s right — shoppers on their iPads account for 89 percent of all dollars spent through mobile shopping sessions. A new study breaks down how often iPad users shop, how much they spend, what items they buy, and when they …
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Have you considered utilizing Social TV for your brand?
Symbols and messages associated with social media are proliferating on TV, and they’re getting through to TV viewers, according to a new survey of 1,000 U.S. adult TV viewers by Accenture, which revealed high levels of recall for social media …
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Author: admin
Category: Advertising, Interactive, Media, Social Media, Uncategorized
Author: admin
Category: Advertising, Interactive, Media, Social Media, Uncategorized
Scan-Now-Ship-Later Goes Mainstream!
Technology is certainly making our lives a whole lot easier, and one of the best things to have happened should be online shopping. Although it has been around for a while, it has started to become a lot more convenient …
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Author: admin
Category: Interactive, Point of Sale, Retail, Shopper Marketing, Uncategorized
Author: admin
Category: Interactive, Point of Sale, Retail, Shopper Marketing, Uncategorized
[INFOGRAPHIC] Why TABLET users are a RETAILER’s dream
Since tablets have burst into the ecommerce space in the last few years, they’ve drastically altered the online shopping experience. That’s a good thing for retailers. Tablet users prefer to use tablets at home, an environment where they’re more likely …
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Author: admin
Category: Interactive, Media, Retail, Shopper Marketing, Uncategorized
Author: admin
Category: Interactive, Media, Retail, Shopper Marketing, Uncategorized
How can corporate responsibility in today’s environment produce brand loyalty?
From the HEILBrice Vault…. Hal Brice discusses the ever growing importance of Corporate Responsibility. Not only is it right to be Socially Responsible; but in our current economic and consumer marketplace, Social Responsibility on behalf of brands can be one …
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What is the psychology of the socially-responsible consumer?
Nielsen released research that sampled 28,000 respondents from 56 countries to look at bettering the effectiveness of cause marketing. They were asked questions probing whether they prefer to pay for products/services from companies that implement programs that give back to society, how …
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HEILBrice Campaign for A&P Named One of the Top 10 Store Brand Promotions of 2011
The most recent edition of Supermarket News’ “Store Brands 2012 State of the Industry Report” named the 2011 Woodson & James initiative created by HEILBrice Marketing Communications for client A&P one of the Top Ten Store Brand Promotions of the …
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Valuable tips to make your brand’s social media efforts come across as authentic!
If you want your brand’s social media efforts to come across as authentic, you need to know what you stand for and what’s meaningful to you. In other words, authentic social communication requires you to be honest about what your …
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6 lessons from Millennials on how they define innovation
It takes innovation to build a strong brand: Although millennials clearly view brands as being in the business of driving profit, they often linked specific brands (e.g., Apple, Microsoft, Nike, Amazon and Toyota, to name a few) to innovation the …
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