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Author Archives: admin
The BIG GAME is almost here!! Bring on the ads
With the Superbowl right around the corner, be sure to check out sites like Hulu’s AdZone, where you can watch previous ads and rank your favorites! They also have a few of this weekend’s upcoming spots already on there, and …
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Blake Griffin’s Dunk of the Year Over Perkins!
If you missed Blake Griffin’s mind-blowing dunk over Kendrick Perkins in Monday night’s game, you may want to vow never to miss another game. The Clippers entertainment value is off the charts. Every game is a chance to witness history …
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Social Media can be a brand’s most powerful tool or its biggest enemy!
Most brands are trying really hard to succeed with their social media initiatives. They are trying new ways to engage – from receipts at checkout to advertisements in newspapers; brands are trying their best to connect with consumers on social …
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“Here’s an Idea” – Has DIET Become a 4 Letter Word?
In this Here’s an Idea, Hal Brice shares some new insights on a familiar topic as he explores the latest trends in diet food products, packaging, and marketing. “Diet” is out and “Functional Foods” are in! Here’s an Idea!
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Author: admin
Category: Advertising, Branding, Here's an Idea!, Point of Sale, Retail, Uncategorized, Video
Author: admin
Category: Advertising, Branding, Here's an Idea!, Point of Sale, Retail, Uncategorized, Video
Curated Commerce: How Retail Brands Can Cash in on the Latest Craze
With a little practice, shopping curated collections can be a lot like shopping in a real-life boutique — a boutique where the goods are selected and stocked to meet the needs of its best customer: you. And because these collections …
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Clippers get Massive in L.A.
The Clippers are taking over Los Angeles and with some fast action from HEILBrice they’ve taken over Hotel Figueroa. Watch an imposing 125 ft. Griffin, Paul, and Jordan reign over downtown L.A. in another demonstration that the Clippers have arrived.
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Author: admin
Category: Advertising, Los Angeles Clippers, Uncategorized, Video
Author: admin
Category: Advertising, Los Angeles Clippers, Uncategorized, Video
Online ad spending to pass print for the first time!
US online advertising spending, which grew 23% to $32.03 billion in 2011, is expected to grow an additional 23.3% to $39.5 billion this year—pushing it ahead of total spending on print newspapers and magazines, according to new forecast by eMarketer. …
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Author: admin
Category: Advertising, Interactive, Marketing, Media, Social Media, Uncategorized
Author: admin
Category: Advertising, Interactive, Marketing, Media, Social Media, Uncategorized
“4 Tips to Keep Your Website Ahead of the Curve in 2012″
2012 is heralding a new wave of innovative web technologies and design, and a page that stays in step with these trends is bound to pique interest and lower your bounce rate. Even more, a well done and on-trend website …
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Fans are 291% more likely to engage with brands than non-fans!
The total conversion rate for fans, obtained by dividing the total users who performed an action by the total who clicked on an ad, is 19%, compared to 7% for non-fans. “This research makes the value of a fan obvious, …
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Large retailer experiments with unexpected offerings to lure shoppers
Sushi? Manicure? A $2,000 bottle of cognac? Walgreens? Yes, Walgreens. Seeking to shake free from the sterile, big-box mold of being a national drugstore chain, Deerfield-based Walgreen Co. hopes to turn heads and lure shoppers with a variety of unexpected …
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Author: admin
Category: Branding, Marketing, Retail, Shopper Marketing, Uncategorized, Video
Author: admin
Category: Branding, Marketing, Retail, Shopper Marketing, Uncategorized, Video