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Monthly Archives: February 2012
“Intelligent” advertising (ads that can tell who you are) become a reality in London
The children’s charity Plan UK is to place an electronic ad hoarding by a bus stop on Oxford Street that can tell the gender of a passer-by using facial-recognition software to measure the distance between their eyes, width of their …
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Here’s an Idea! – “Girl Power”
Take a quick minute to watch Hal impart some unique findings from a new study on the multicultural insights of women. He discusses the evolution of the modern female and their growing importance to marketers. Here’s an Idea!
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Author: Hal Brice
Category: Here's an Idea!, Marketing, Uncategorized, Video
Author: Hal Brice
Category: Here's an Idea!, Marketing, Uncategorized, Video
3-out-of-4 people shopping with tablet in hand respond to on-site messaging
SAN FRANCISCO — Three-of-every-4 consumers using smartphones and tablets respond to a call to action after seeing a location-specific message, according to the Mobile Audience Insights Report issued by JiWire on Wednesday. Specifically, 80% of the on-the-go audience preferred locally …
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Author: admin
Category: Advertising, Interactive, Point of Sale, Shopper Marketing, Uncategorized
Author: admin
Category: Advertising, Interactive, Point of Sale, Shopper Marketing, Uncategorized
Is your brand on Facebook? If so, Timeline will soon be an option.
Facebook is planning to make its new Timeline format available for brands later this month, according to a report. Citing “executives briefed on Facebook’s plans,” Ad Age is reporting that Facebook will use its Feb. 29 conference for marketers in …
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Smart TIPS & TRENDS for marketing brands toward women in 2012
It’s a fact that women represent the majority of the online market. Within this demographic are key groups poised for great brand opportunities in 2012. These include affluent women and mom consumers. Since women outnumber men in social media, it …
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Author: admin
Category: Advertising, Branding, Marketing, Retail, Social Media, Uncategorized
Author: admin
Category: Advertising, Branding, Marketing, Retail, Social Media, Uncategorized
Love is in the air at HEILBrice
Our office is filled with affection everyday, but today was an epic show of love. Josh displayed his hidden talent by making balloon flowers for all the women in our office. Who knew – Ex boxer and balloon-ista? We’re adding …
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How strong is the connection between #Twitter & TV?
Big TV events are becoming an increasingly popular catalyst of activity on social media, with sporting events being at the top of the list. Many of us can no longer enjoy a Super Bowl without checking Twitter every three seconds. …
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12 Social Shopper Marketing Trends for 2012
In 2011, we saw social media consumption begin to surpass most other forms of traditional media. Businesses and brands have some social presence in the form of at least a Facebook page. Many began to actively build and engage customers via …
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#Target gives small shops mass appeal w/ “The Shops at Target”
Here’s an interesting retail concept: Target wrote the book when it comes to affordable design. Now, they’re unveiling the latest evolution in their approach to innovative design partnerships. The Shops at Target arrives May 6, 2012.
The BIG GAME is almost here!! Bring on the ads
With the Superbowl right around the corner, be sure to check out sites like Hulu’s AdZone, where you can watch previous ads and rank your favorites! They also have a few of this weekend’s upcoming spots already on there, and …
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