Monthly Archives: July 2010

Email Offers Are a Mom’s Best Friend

It’s no secret that mothers of small children represent a huge and powerful market ($4 billion in annual household spending to be exact). As retailers we’ve relied on this demographic, and should evolve along with it. A recent study by …
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Author: Another Idea from HEILBrice
Category: Retail
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4 Keys to Making a Better Landing Page

The importance of the Landing Page cannot be overstated. Consider the resources that can be expended just to get a visitor to click through to a website and that might spur the realization of the important function this page is …
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Author: Ethan Ede
Category: Interactive, Marketing
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Here’s An Idea: Seth’s 200 Slide Solution

One of our favorite marketing mastermind bloggers, Seth Godin, recently offered a “radical idea” for the next time you’ve hit a 40 minute presentation plateau: “A slide every 12 seconds. 200 slides in all.” We’ve trained ourselves to follow expected …
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Author: Another Idea from HEILBrice
Category: Advertising, Marketing
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