Monthly Archives: July 2009

Change Your Audience’s Behavior

So you want better sales? The solution: advertise, right? Well, what if your advertisements not only helped consumers remember your product, but what if your advertisements had an immediate affect on the target, one that caused them to behave differently? …
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Author: Another Idea from HEILBrice
Category: Branding

Luxury, now 10% off!

The DOW rallied all this week and last, bringing the market above 9,000 points for the first time since January, but today, the market lost 11 points ending the rally. The cause? The latest consumer confidence report came out with …
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Author: Another Idea from HEILBrice
Category: Branding, Retail

Twilight: Coming to Nordstrom October 1st!

Where do you get your fashion advice? I’m willing to bet most of you, or at least your consumers, look to the movies and sitcoms for guidance on the latest trends, but finding those pieces in stores isn’t always easy, …
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Author: Another Idea from HEILBrice
Category: Retail
Tagged: , , ,

The most important retail news I’ve seen all year!

An article in Ad Age this week talks about Wal-Mart going hard after vendors for more of their ad dollars. It could mean them getting and extra billion bucks from P&G alone. Why is that important? Right now, on a …
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Author: Another Idea from HEILBrice
Category: Retail
Tagged: , ,