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Monthly Archives: March 2009
What if no one saw your ad?
Just for a minute, imagine that your ad didn’t get out this week. There’s good news and bad news there, right? Lots less markdown, but what would the sales impact be? 5 or 10%? 30%? More? The great unknown is …
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Author: Another Idea from HEILBrice
Category: Interactive, Marketing
Tagged: Email Marketing, online marketing
Author: Another Idea from HEILBrice
Category: Interactive, Marketing
Tagged: Email Marketing, online marketing
Don’t be afraid of e-mail!
There’s a study out today from Merkle that is fascinating. It says that right after e-mails from family and friends, people spend the most time on opt-in e-mails from companies (permission e-mail)! Shocker. It really supports what we always say …
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Comments: (4)
Author: Another Idea from HEILBrice
Category: Interactive, Marketing
Tagged: customer specific marketing, e-mail blast, Email Marketing, opt out, opt-in, permission marketing, relationship marketing
Author: Another Idea from HEILBrice
Category: Interactive, Marketing
Tagged: customer specific marketing, e-mail blast, Email Marketing, opt out, opt-in, permission marketing, relationship marketing
M Wire From HEILBrice, 3/16/09
Sight, Sound & Success U.S. banks seeing the highest returns on their advertising investment are not necessarily those spending the most but instead have the heaviest TV budgets. A new report from financial-services research firm Aite Group, which examined ad-spending …
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