In this Here’s an Idea, Hal Brice shares some new insights on a familiar topic as he explores the latest trends in diet food products, packaging, and marketing. “Diet” is out and “Functional Foods” are in!
With a little practice, shopping curated collections can be a lot like shopping in a real-life boutique — a boutique where the goods are selected and stocked to meet the needs of its best customer: you. And because these collections are created by real people (in many cases, friends from within the shopper’s own personal social network), the resulting shopping experience is authentic, powerful and hugely influential on purchase behavior… Read more
Full article from Mashable.com
The Clippers are taking over Los Angeles and with some fast action from HEILBrice they’ve taken over Hotel Figueroa. Watch an imposing 125 ft. Griffin, Paul, and Jordan reign over downtown L.A. in another demonstration that the Clippers have arrived.
US online advertising spending, which grew 23% to $32.03 billion in 2011, is expected to grow an additional 23.3% to $39.5 billion this year—pushing it ahead of total spending on print newspapers and magazines, according to new forecast by eMarketer. Print advertising spending is expected to fall to $33.8 billion in 2012 from $36 billion in 2011… Read more
Full article from eMarketer.com
2012 is heralding a new wave of innovative web technologies and design, and a page that stays in step with these trends is bound to pique interest and lower your bounce rate. Even more, a well done and on-trend website remains effective well after the year is over, reeling users in with thoughtful design and building a design-conscious and taste-making reputation. Keep these tips in mind when you clean up your company’s website, and stay ahead of the curve for the new year. Read more
Full article from Mashable.com
The total conversion rate for fans, obtained by dividing the total users who performed an action by the total who clicked on an ad, is 19%, compared to 7% for non-fans. “This research makes the value of a fan obvious, with quality fans converting at more than 500% in some instances…” Read more
Full article from AdAge.com
Sushi? Manicure? A $2,000 bottle of cognac?
Walgreens?
Yes, Walgreens.
Seeking to shake free from the sterile, big-box mold of being a national drugstore chain, Deerfield-based Walgreen Co. hopes to turn heads and lure shoppers with a variety of unexpected offerings… Read more
Full article from ChicagoTribune.com
From the HEILBrice Vault, Hal Brice discusses Larry Light’s article on Six Rules for Brand Revitalization:
1. Refocus the organization.
2. Restore brand relevance.
3. Reinvent the brand experience.
4. Reinforce a results culture.
5. Rebuild brand trust.
6. Realize global alignment.
Here’s an Idea!
Article from AdAge.com
LOS ANGELES — On back-to-back plays Wednesday night, the three newly painted high-rises hovering over downtown Los Angeles came to life. The oversize photos of Blake Griffin, Chris Paul and DeAndre Jordan painted onto the three towers of the Hotel Figueroa has stopped traffic outside of Staples Center since last week, but nothing has brought the arena to life more than… Read more
Full article from ESPN.com
