It was a cold, gray day in New Jersey, inside a stale windowless conference room, that we received the biggest compliment we’ve ever gotten:

“You know what I like about you guys? You’re passionate about our business. It’s personal for you.”

And she was right. That, more than any single thing, defines HEILBrice as a company. It’s why we jump into challenges that other agencies would run the other way from. Why we treat your money like it’s ours. We are relentless pursuers of the best ways to get results, even if it feels uncomfortable. In over 25 years, what we “do” has evolved dramatically and there’s no reason to believe that trend won’t continue.  In today’s climate, you need a team that will embed itself in your business and collaborate on more than just ads, but on strategy, product and service development too.

We don’t yet know what your particular challenges are, but we do know this:

We will not let you down.

We work harder.

We dig deeper.

We never, ever give up.

And we never, ever phone (or text) it in—ever.




That’s what you’ll get working with us. You’re here today because you are looking for change, to do things better. Creating something new or evolving an older Brand is a complex process that should never been taken casually. There’s too much at stake. HEILBrice brings over 25 years of experience in building brands and sales at the same time. Our mission is to grow your revenue, lower your costs and reduce your risk.

Here’s what we bring to your business:

1. Strategic Firepower

Today, precise positioning and pinpoint targeting are as critical as creative. We’ve been working with big data since before it was called that. We can help you find your most productive targets. That makes for better creative and more efficient stewardship of your valuable marketing spend.

2. World Class Creative

Whether it’s national-quality video production for broadcast and online; or social media management and point of sale branding, HEILBrice has the creative skills to make your brand stand out. And we’ll make sure that every conceivable touch point reflects messaging that is true, relevant and distinct.

3. Digital Chops

Every client conversation at HEILBrice includes ways to maximize the new digital opportunities that evolve daily. It’s the most exciting time in a generation to be in marketing and our team is working daily on tactics that span the incredible breadth of digital possibilities. We’ll join you on a journey to your digital future.

Strong Relationships

We believe the most successful marketing programs are the result of a strong partnership with our clients. Getting to know and understand our clients, the challenges they face and the culture of their organizations is an important step in that process. Finally, strong relationships build trust and trust is the foundation of great work.

Flawless Execution

With our deep background in retail, we understand the importance of execution. We are zealously committed to zero defects (and achieve maximum efficiency) in the creation and distribution of the work. From our cutting-edge digital print production to a seriously professional on-site recording studio and video editing facility.

Continual Evolution

Our job is to help you manage business change; in small incremental ways in order to protect and grow your brands; and in big, audacious ones when called for. We can always do better. We can always strive to get closer to perfect.

Operational Integrity

We are proud to have operated a business for more than 25 years that has integrity as its foundation. Our dealings with clients, partners and vendors are anchored by honesty and straightforwardness. The fact that we have maintained a productive, decades-long buisiness partnerships speaks to just how important “doing unto others” is to us.

Clear Communication

We probably over communicate with our clients, but this is a case where more is more. This starts with our own internal process where each day begins with a production meeting around the ping pong table where account services, creative and production come together to discuss and update each other on every project in the agency.



There are times in every brand’s life when it requires some fine-tuning or redirection. And there are times when a brand needs a complete overhaul, a re-evaluation of the objectives, beliefs, values and promises that drive the business and the marketing program every day.

S.M.A.S.H. is a purpose built tool to effect major brand change quickly and efficiently. We get inside the brand, understand where it exists currently, document the issues facing it, provide a clear rationale for where it needs to go and then help you get there.


The Search phase is a massive data-gathering exercise. We dig through the client’s research, proprietary and syndicated reports, and our own archives of experience to compile a comprehensive body of raw data focusing on every aspect of the business.


Once we have all the data, our job is to digest it all and distill it down into a series of specific analyses and reports documenting not just the current state of the business but how it arrived at that point. We create a living brand history, allowing us to assess the implications of any combination of possible next steps and plot a course with far more confidence.


Once the data is collected and analyzed, the question becomes, “What does it all mean?” Taking the learnings from phase two, we produce a POV on the future of the brand’s promise and position in collaboration with brand stakeholders.


Taking everything we have uncovered up to this point, we craft the umbrella strategic plan for the brand, creating media, messaging and creative strategies, as well as the brand’s tone, voice, manner and personality. We now have a clear roadmap and are ready to design and launch a creative campaign introducing the new brand.


Finally, it all comes to life as we undertake creative development and media execution for all plan elements. This is the fun part. Seeing all the work become something real and tangible, seeing the redefined brand come to life out in the world.



Brand Strategy and Development
Totally Integrated Marketing Communications Services
Account Planning, Strategic Development and Research
Comprehensive Creative Development for all Media
Broadcast, Outdoor, Print, Collateral, Point-of-Sale and Digital
Comprehensive Web Development, SEO, SEM and Management
Social Media Management, Content Creation, Engagement and Influencer Marketing
Media Planning, Placement and Analysis
Promotional Development and Execution
Continual Optimization and Analytic Review & Reporting
Loyalty Marketing Program Development and Implementation
In-house Audio, Video Editing and Recording Facilities
Ecommerce Development and Management


Our Story

  • August Brice

    Co-Founder and Co-CEO

  • Hal Brice

    Co-Founder and Co-Chief Executive Officer

August Brice

Co-Founder and Co-CEO

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Hal Brice

Co-Founder and Co-Chief Executive Officer

Hal has over two decades of success driving sales and building brand value for clients nationwide.  He has been trusted with the strategic positioning and creative execution for many multi-billion dollar companies.  He also served on the Board of Directors for a publicly traded natural and organic grocer, Wild Oats and has been behind the camera enough to be a member of The Director’s Guild. He remains passionately engaged in client business today as the Co-Founder and Co-Chief Executive Officer of HEILBrice.

Hal started HEILBrice with August after evolving from an award-winning career in broadcasting. As a former television reporter, he is still a voracious consumer of information and remains the consummate early adapter. Synthesizing those data points with trend intelligence and applying them to our clients’ businesses is a consuming passion. He sees to it that we are a company built around ideas and strategy—not tactics, which gives us the freedom to consider a world of different executions.

After studying journalism at the University of New Mexico, Hal worked for a number of television stations in New Mexico and Arizona, winning two Emmy Awards and eventually hosting a Monday-Friday Prime Time Access as newlyweds with August.  When the show’s run ended, the couple was faced with not being able to work together because of station rules against married couples around the country, or to strike out on their own.  They chose the latter.

In an early example of deft market research, August and Hal watched TV to see who in Arizona had the absolute worst commercials, because making television was a skill they knew they could leverage.  The winner turned out to be the largest retailer in the state at the time.  Although it several months to convince the company that they had room to improve, eventually they acquiesced and sales rocketed, with Hal and August writing and producing as well as serving as on-camera talent. 

Hal dove in to understand the retailer’s business and even worked with the company’s merchants to develop vendor advertising programs that HEILBrice then took to other retailers around the country.  As the company added experience and understanding, it built out broadcast production facilities as well as media and all the other components of a fully integrated agency. While the world has continued to evolve and change, Hal made sure that the agency evolved along with it. 

The HEILBrice culture was to take ownership of anything and everything that impacted the customer experience; today he calls it Passionate Engagement. Hal believes that the agency’s best work has come when the team is completely immersed in the client’s business.  That philosophy has led us to clients in sports, spirits, financial services, entertainment, travel tourism and restaurants.  It also led to the kind of assignments not usually covered by other brand and advertising agencies.  That includes everything from launching sophisticated Big Data loyalty programs to product development and packaging, to store design and enterprise-level e-commerce and sophisticated customer specific digital marketing.  He has helped start ups brand and position themselves for market and repositioned established companies in advance of an Initial Public Offering.  Through the years, he has partnered with venture capital to invest in and resurrect trouble assets in their portfolios.  He also supported the company that was the primary consolidator of the retail grocery business over the last two decades.

Hal is proud of the work the team has produced over the years; of the clients who have stayed with HEILBrice for years even when they moved to new companies.  He is proud of the only award that he and August ever cared about winning—an Effie, in the Hispanic category, for effectiveness in advertising.

Hal served on the Board of Directors of natural and organic retail pioneer Wild Oats Markets, which was sold during his tenure to Whole Foods for a record-high earnings multiple in the category.

He also serves as Managing Partner of HB’s subsidiary, Strong Arm Commercial Industries and been directly involved in the production of over 7,000 broadcast ads for clients across the country.  Hal is a member of The Director’s Guild of America, commercial division, which affords him the opportunity to vote for DGA Award nominees during awards season.

Outside the office, Hal and August have raised two incredible young women, built a few homes in coastal Orange County and spend as much time in the ocean as they can.

Hal is a licensed helicopter pilot with over 800 hours of flight time; he is a competent drummer, which has been a passion since he started playing in bar bands at the age of 15. (It was a different time.), and a less than fabulous left-handed guitar player.  He has served on the board of the Juvenile Diabetes Research Foundation and is involved in several other charities through his church.