Hal Brice discusses Tesco’s mobile retailing strategy in Korea…
By using QR codes on digital display boards in subway stations, consumers can shop while they wait for the train. Their order is then ready at their home by the time they arrive!
Check out more of Hal’s videos on HB’s YouTube page!
The recipe for this month’s birthday treat, Devil’s food cake with black pepper boiled icing, called for cacao nibs. But I had no idea what they were.
So armed with an old issue of Bon Appétit, I ventured to the organic health food store that just opened a few blocks from my house. Expecting to walk up and down every aisle in search of the mysterious cacao nibs, a store clerk came to my aid and walked me to the exact spot where I could find them. But before I could thank him, he began telling me that cacao nibs are nothing but fermented cocoa seeds with some of the shells still attached, giving it a crunchy yet tender texture like a macadamia nut, only with more sophisticated notes! Needless to say, I was in awe not just of what cacao nibs are, but also the quality of service I received. Always a sucker for great service, I have gone back to the store many times since.
A professional baker I am not, but I think the mile-high Devil’s food cake with black pepper boiled icing came out pretty good—thanks in no small part to the store clerk who helped make grocery shopping fun and enjoyable once again.
So, Debbie and Chris: Happy Birthday and may both of you have many more decadently sweet years to come!
Love, Robert
(HEILBrice’s VP of Operations)
Be sure to check out more great pictures on our Facebook!
How long have you been working in this industry and how did you get started?
I’ve worked in this industry since 1994. I am fascinated with communication and where the creative arts intersect with commerce. There are a lot of great businesses out there, and I enjoy working with them to create communication that resonates not only with their core values, but also with consumers. It is great to see people embrace a brand and become advocates.
Give us an overview of your career in advertising.
My career in advertising and marketing actually started in college where I worked in the Admissions Department (marketing and advertising the school to prospective students and their parents). I also did some promotional work for a concert pianist who was touring the U.S. with Vladamir Horowitz’s Steinway Grand. After college, I worked for Brandner Communications in Seattle doing promotional marketing for Q-Lube / Minute-Lube. Then, in graduate school, I continued my advertising career at HEILBrice and worked on Ralphs, Food4Less and Diedrich Coffee (along with a few dot.com businesses). In late 2004, I had the opportunity to work on Mazda at Doner Advertising, where I was in charge of the retail strategy in the western US and later managed the account and brand communication for Mazda national. Recently, I learned the strategy and mechanics of direct-response marketing for non-profits at Russ Reid. I am thrilled to be returning to HEILBrice and working alongside Joni, Hal, Jeff and the entire team. There are great things happening here and I am really impressed with the level of work that comes out of HEILBrice – first class all the way.
What do you enjoy most about your job?
Strategic thinking that results in ideas. Through research, study, and creative thinking, when a new thought comes to mind that you just know is going to work – and it does – that is very exciting.
What are your hobbies?
I love music and I play the guitar; I have a very eclectic music taste. I like classic cars, especially Corvettes, and I enjoy running, exercising, playing chess, and backgammon. I love my family, and I am very involved in church life as well.
Check out our newest TV commercial for the LA Clippers featuring “Lob City,” Tyga’s Clippers remix of “Rack City.”