In this Here’s an Idea!, Hal gives us the low down on high-end and everyday expendables with results of a new consumer shopping survey. Consumers have changed the way they spend money, suggesting that the recession hangover could be hanging on for a while longer.
Our talented (and food-lovin’) Creative team recently wrote, produced and edited this mouth-watering TV spot for client Marie Callender’s. The commercial was all over the airwaves, inviting people in for the perfect meal at a tasty price. Hungry yet?
Meet our own HB media mogul, Executive Media Director, Tracy Wong. With over 18 successful years in media strategy and marketing, Tracy is our go-to expert on anything and everything media. From product launches to retail campaigns, he gets our clients heard, seen, shopped, pinned, facebooked and provides an ROI that exceeds expectations.
Tracy has keen insight and extensive knowledge in the automotive and travel industries that include working on Lexus, Honda, Harrah’s/Caesars Entertainment, AAA Travel, Acura, Porsche, Yonex Singapore Air and Vivendi Universal Games. Under that easy smile of his is a laser like focus on making sure objectives are met and clients are happy.
In the digital age, finding a scrumptious meal or delectable dessert is only a few clicks away. Food review sites and apps like Yelp and Foodspotting make eating well superbly easy.
Before setting foot outside, about 45% of consumers have already chosen where to eat with the help of an online dining guide. Online reviews are a huge decider of what’s for dinner — 57% of patrons rely on them.
Even more interesting is that despite the rise of online food directories such as Urbanspoon or Menupages, 41% of consumers still wine and dine at a particular restaurant after receiving a promotional email.
The National Restaurant Association drew up the infographic below showcasing how technology is changing the food industry. Plus, check out the kinds of technology consumers are expecting to see in restaurants.