The children’s charity Plan UK is to place an electronic ad hoarding by a bus stop on Oxford Street that can tell the gender of a passer-by using facial-recognition software to measure the distance between their eyes, width of their nose, length of the jawline and shape of their cheekbones. If it determines that the viewer is female, it will… Read more
Full article from psfk.com
Take a quick minute to watch Hal impart some unique findings from a new study on the multicultural insights of women. He discusses the evolution of the modern female and their growing importance to marketers.
SAN FRANCISCO — Three-of-every-4 consumers using smartphones and tablets respond to a call to action after seeing a location-specific message, according to the Mobile Audience Insights Report issued by JiWire on Wednesday.
Specifically, 80% of the on-the-go audience preferred locally relevant advertising, and 75% were more likely to take an action after seeing a location-specific message. The top three actions included… Read more
Full article from RetailingToday.com
Facebook is planning to make its new Timeline format available for brands later this month, according to a report.
Citing “executives briefed on Facebook’s plans,” Ad Age is reporting that Facebook will use its Feb. 29 conference for marketers in New York to announce the initiative. Facebook will start in beta with a “handful of brands,” says Ad Age. Facebook announced Timeline… Read more
Full article from Mashable.com