Marketers should take YouTube as seriously as they do Google

By many counts, YouTube is the second-largest search engine (behind Google and ahead of Yahoo). In June 2011, ComScore reported that Americans had more than 5.6 billion YouTube viewing sessions per month, with the average visitor frequenting the site 23 times a month at an average of 26 minutes per visit. Reports show that YouTube passed 20 billion video views during October 2011 alone…  Read more

Full article from Mashable.com

Mobile retail apps continue to provide a much deeper level of engagement for consumers

Less than a year after Starbucks launched an app that allows mobile payments, it has hosted 26 million such transactions on iOS, BlackBerry and Android, according to the chain. One in four Starbucks card transactions is now executed via a Starbucks card and a portion of those are done through mobile. The mobile-payments initiative has built momentum recently: In the nine weeks after it was released, there were…   Read more

Full article from Mashable.com

[INFOGRAPHIC] How does your website’s speed affect traffic & revenue?

When building a website, one of the hardest things is trying to squeeze as much out of it, while at the same time keeping a small footprint. Every image, script, letter, icon, video and CSS file has to travel through wires across the globe to the user in a few seconds, and less time it takes the better. As the amount of time it takes for your site to load, the amount of people that leave increases exponentially. The following infographic is a good example as to why some sites perform well, and others…  Read more

Full article from okaygeek.com